In 2013 we started BushStraps with the idea of starting a business, receiving an income but also giving back to community. We chose animals because of our lifelong love towards them. We approached StopRhinoPoaching.com, everything was going downhill fast for the Rhinos and we thought that every small bit could make a difference.
The idea was to make a survival wristband in grey and red and add StopRhinoPoaching.com‘s logo to the button, sell them to raise funds for StopRhinoPoaching.com. The project was an instant success and soon we took over all the SRP Merchandise distribution.
The BushStraps SRP range quickly grew to more options and colours to choose from.