BushStraps was founded in 2012 as a small, privately owned South African business, born from a love for the outdoors and a passion for practical, reliable gear. What started as a simple idea has grown into an online store dedicated to supplying high-quality paracord bracelets and outdoor gear built for real adventure.
Our products are designed with versatility and durability in mind—whether you’re hiking rugged trails, camping under the stars, fishing at dawn, hunting in the bush, or tackling a 4×4 expedition. We believe gear should work as hard as you do, which is why we focus on strong materials, solid craftsmanship, and functional designs you can rely on in the field.
At BushStraps, our goal is to deliver premium-quality products at affordable prices, making dependable outdoor gear accessible to everyone who loves life beyond the tar road. We continuously refine our designs to ensure comfort, strength, and practicality without unnecessary extras.
When you shop with BushStraps, you’re supporting more than just an online store—you’re backing a South African small business that values community, integrity, and the outdoor lifestyle. We proudly support NPO organisations close to our hearts and are committed to giving back where we can, helping make a meaningful difference beyond our business.
BushStraps is about preparedness, adventure, and respect for the outdoors—gear you can trust, made with purpose.
